About Proto

Why Proto exists

Technology companies can build faster than ever. The cost of building the wrong thing hasn't gone away — so Proto helps teams make the next product decision on firmer evidence.

The founder
Steve Coleman
Founder, Proto
Product design · Research · Product Readiness
Dublin, Ireland

Nearly a decade of experience across complex digital products — spanning research, product design and delivery, with a focus on fintech, SaaS and other high-trust environments.

Alongside client work, Steve has taught UX for the past five years — covering UX principles, research, interaction design and product-design practice.

Proto works alongside founders, product teams, engineers and subject-matter experts — bringing together what the organisation already knows with direct customer evidence and targeted research where important gaps remain. The objective isn't to replace internal expertise. It's to create a clearer evidence base for the decision the team needs to make.

Selected experience
Bankhawk→Irish Life→Bank of Ireland→EBM→Proto

Experience working with these organisations on complex product problems, research and digital product decisions. Listed as background only — not as endorsements of Proto.

Product discoveryUX researchProduct designService designPrototypingUser testingFintechSaaSHigh-trust environments
Work with Proto

Have a decision to make?

Prefer email? hello@proto.ie
proto.

Product Readiness for scaling technology companies — establishing what you know, what remains uncertain, and whether the evidence supports your next product investment.

hello@proto.ie
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